<![CDATA[CMW Market Results - News & Blog]]>Mon, 26 Feb 2018 08:40:23 -0500Weebly<![CDATA[Making Your Events More...Eventful]]>Fri, 03 Mar 2017 19:22:57 GMThttp://cmwmarketresults.com/news--blog/making-your-events-moreeventfulWhether you're looking to build client goodwill, create new business, launch a new product or service, or maybe a combination of all the above, putting together a successful marketing-related event for your business can require a lot of work and money. It's in your best interest to get it done right and make it count. Make sure you have a solid plan to support your event's overall objectives, which will help you decide the type of event that will best get you there: an Executive-Level Business Event or a Trade Show Event.  Here's a quick primer on the differences, and what they can achieve for you.

Executive-Level Business Events and their implementation process support sales to executive decision-makers. The best-executed ones will quickly, directly and quantifiably contribute to your bottom line. The events are often executive peer dinner meetings but can range from breakfast meetings to half-day meetings with optional golf or other afternoon or evening social activities.  Event process and implementation includes:

  • Timeline development and budget planning
  • Managing logistical arrangements
  • Identification of appropriate objectives, target audience and deliverables for the event
  • Marketing and recruitment of targeted attendees
  • Development of compelling company presentations and messaging
  • Identification and recruitment of speakers (and support in development of their abstracts and presentations)
  • Event-focused business development training for company personnel in attendance
  • Creation of procedures to ensure positive, metrics-based sales results
Trade Show Events are similarly implemented relative to timelines, attention to details, etc. but objectives, marketing and metrics usually emphasize targeting legitimate prospects among a broader range of attendees and promoting products/services via booth(s), presentations, social events and/or breakout sessions.  All are important, all are necessary to get your key customers, prospects and partners to your booth and keep them there to hear your message. Creating the right combination of time, talent and resources is what will make the difference between "participating" in a trade show, and successfully "working" a trade show.

Either way, don't short-cut time or resources while in the planning and delivery stages. Having a great event plan that is poorly executed is as bad as having a good time without any financial benefit to show for it. CMW Market Results can help, whether you're looking for someone to manage your event from development through delivery, or as an ideas resource to make sure it will achieve your objectives.

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<![CDATA[May Old Acquaintances Never Be Forgot!]]>Fri, 30 Dec 2016 18:44:16 GMThttp://cmwmarketresults.com/news--blog/may-old-acquaintances-never-be-forgot“Friendship is unnecessary, like philosophy, like art…It has no survival value; rather, it is one of those things which give value to survival.” – C.S. Lewis

To my business and personal Friends, both old and new, I wish you a blessed, prosperous and Happy New Year!  CMW Market Results looks forward to connecting with you in 2017 and helping you drive market growth.
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<![CDATA[Objectives, Strategies, Tactics, etc. - What's the Difference?]]>Tue, 27 Dec 2016 18:43:19 GMThttp://cmwmarketresults.com/news--blog/objectives-strategies-tactics-etc-whats-the-differenceYou'd be surprised (or maybe you wouldn't) by how many smart business people don't really know the difference between a mission statement, objectives, goals, strategies, executions and tactics and incorrectly use some of these terms interchangeably. This not only adds to everyone's confusion, it's just plain unnecessary. Learning when and how to use each term isn’t difficult and will enhance both the communication process and the outcome.  Here are simple definitions and examples using a business called YOUR Company that produces items called yourproducts:

MISSION - A mission is a statement of what the company wants to ultimately achieve, the future end-result. It is a
what, versus a how, and can correctly be called a vision statement
  • Mission: To make YOUR Company the top seller of yourproducts in the U.S.

OBJECTIVES AND GOALS - Here are two terms that can be used interchangeably. Similar to but less encompassing than a mission statement, they are achievement-based 
whats, not hows. They can be qualitative or quantitative, though the more measurable the results, the better to determine if and when the desired result has been achieved. Though there is only one mission, there can be several objectives or goals that should first be achieved in order to achieve the mission.
  • Objective/Goal: Achieve market share leadership in the X product segment.
  • Objective/Goal: Achieve x% market growth of yourproducts in each major market within the next X years.
  • Objective/Goal: Position yourproducts as the highest-quality item in its competitive class.

STRATEGY - Strategies are the plans, methods or actions that direct
how to achieve the mission and/or objectives or goals.  Strategists are tasked with thinking of how to achieve the objectives/goals versus tacticians who focus on what to do,
  • Strategy: Create a stronger desire for yourproducts among [your target market]

EXECUTION AND TACTICS - These two are also whats, not hows, and, like objectives vs. goals, they are similar but they differ in scale. They are what are done to coordinate and deliver to a strategy. Executions usually refer to utilizing the higher-level vehicles (e.g., print, TV, web/social media) as compared to tactics that are more specific as to what will be done on or within those vehicles.

Here's a simple example of how these terms work together:

MISSION: To make ABC Frozen Treats the country's top seller of premium ice cream.
OBJECTIVES/GOALS: Achieve market share leadership in the premium ice cream segment; be known as the ice cream that’s worth the price.
STRATEGY: Convince consumers that ABC Frozen Treats' ice cream is the best premium ice cream by associating with high-end purchasers (people and business entities).
EXECUTION: Social media and targeted online ads using celebrity endorsers.
TACTICS: Sample ABC Frozen Treats' ice cream in high-end shopping malls; Put ABC Frozen Treats' ice cream on the menu in high-end restaurants.​

​Need help executing results-driven market strategies ...and objectives, tactics, etc?  Contact us. We're your go-to to get-done.
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<![CDATA[Giving Thanks]]>Mon, 21 Nov 2016 19:14:09 GMThttp://cmwmarketresults.com/news--blog/giving-thanksWhen was the last time you said "thank you"  to the employees, clients and business associates who've made your company successful? All too often, we get caught up in the day-to-day tasks of managing a business and we forget the importance of recognizing those who've helped us succeed.

​This Thanksgiving as you express your gratitude for family, friends and life's personal blessings, take a moment and send a heartfelt THANKS! to those people who've played a crucial role in getting you where you are and keeping you headed in the right direction.

​To all my clients and business connections - past, present and future - my sincerest thanks and best wishes for a happy, healthy holiday season.  Let me know how I can help you make 2017 your best business year yet!]]>
<![CDATA[What Makes a Great Market Partner?]]>Thu, 17 Nov 2016 20:10:57 GMThttp://cmwmarketresults.com/news--blog/what-to-look-for-in-a-great-market-partnerSmart businesses understand how great market strategy, execution and communications can dramatically improve their bottom line.  But allocating sufficient internal time and talent resources often compete with other business drivers.  That's when the best decision is to engage outside professionals skilled at getting market results in the most efficient, accountable and results-driven manner. So, what makes a great Market Partner?

A demonstrated ability to focus strategically and drive results.
Critical and creative thinking requires asking the right questions to get the appropriate results. Quick-study skills and ability to see beyond the scope of a particular deliverable — how it fits and where the gaps remain in the overall objective – provides the desired results.  Look for a Partner who can envision and deliver to your big picture, yet efficiently manage the details.

Proactive and professional management and contribution to the project.
Whether acting as a team leader or support resource, your Partner must work to the strengths of colleagues and support the areas that need leadership, guidance or flexible problem-solving expertise. A reliable Partner is one who believes no task is too large or too small if it ensures a positive and profitable outcome for the client.

Ability to respond decisively to overcome unanticipated challenges.
While encouraging differing perspectives and striving for consensus, your Partner must be able to evaluate changing situations, make the appropriate adjustments in strategy or tactics and take decisive responsibility for the outcome.

A provider of ethical, honest and trustworthy counsel and advocacy.
Recurring and referral business is the lifeblood of a great Partner.  Those who treat colleagues with respect and genuine interest in their skills and project contribution tend to establish solid ongoing relationships.  And it doesn’t hurt if your Partner’s educational credentials are attuned to the ethical and practical necessity of protecting and enhancing your company’s good name and intellectual property.

​Bottom line, if you're looking for a great Market Partner...we've got you covered.
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