Whether you're looking to build client goodwill, create new business, launch a new product or service, or maybe a combination of all the above, putting together a successful marketing-related event for your business can require a lot of work and money. It's in your best interest to get it done right and make it count. Make sure you have a solid plan to support your event's overall objectives, which will help you decide the type of event that will best get you there: an Executive-Level Business Event or a Trade Show Event. Here's a quick primer on the differences, and what they can achieve for you.
Executive-Level Business Events and their implementation process support sales to executive decision-makers. The best-executed ones will quickly, directly and quantifiably contribute to your bottom line. The events are often executive peer dinner meetings but can range from breakfast meetings to half-day meetings with optional golf or other afternoon or evening social activities. Event process and implementation includes:
Either way, don't short-cut time or resources while in the planning and delivery stages. Having a great event plan that is poorly executed is as bad as having a good time without any financial benefit to show for it. CMW Market Results can help, whether you're looking for someone to manage your event from development through delivery, or as an ideas resource to make sure it will achieve your objectives.